IAC AdTracker - Advertisement Tracking

AdTracker is designed to allow easy tracking of advertisements on the web and in emails.

Track Where Your Customers Come From

You can easily create links, to give to your affiliates, that allow you to track where your customers come from. The AdTracker can be integrated into any website allowing you to track not only where they come from, but which adverts created the most successful conversions. You can also specify if links should expire on a certain date and an amount to pay your affiliates per campaign.

Fully Tailored To You

Based on our simple Source Framework, AdTracker is easy to use and easy to manage. We can also provide full customisation allowing you to track your advertising campaigns in exactly the way you want to and provide levels of access - so that your staff only see the things you want them to.

Access Anywhere

The main benefit of the AdTracker is that the system can be accessed from anywhere with an internet connection, allowing you to update or maintain the AdTracker at any time. All users can be given a username and password, and different levels of permission can be set. It also has easy back-up and recovery facilities.

Manage Campaigns, Affiliates & Links

The AdTracker is based around affiliates - customers who are advertising for you. You create a campaign for an affiliate and within this campaign you create several links pointing to different pages within your website. Once this is done, all you need to do is give the link to the affiliate and it will be tracked straight away.

Easy Reporting

Reports for the Adtracker can be created to view how successful links are based on hits, conversions and a conversion-to-hit percentage. The AdTracker also has the ability to export all Campaign and Link reports that are produced into several different formats, including Microsoft Word, Microsoft Excel, or PDF format.